VisitBalaton365, a year-round destination management organization, has launched a new campaign aimed at strengthening Lake Balaton’s appeal beyond the traditional summer peak. Unveiled on Thursday, the initiative puts a spotlight on the region’s springtime experiences, focusing on experience-driven trips and encouraging visitors to discover Lake Balaton through active recreation as well as its rich wine and culinary scene.
A central element of the campaign, running from March 19 to May 24, is the “VisitBadacsony – Get a Taste of Badacsony!” initiative, in which 13 service providers have joined forces to present Badacsony as a complex micro-region, showcasing its wine, gastronomy, and tourism offerings.
Badacsony. Photo: MTI/Máthé Zoltán
As part of this, 36 short videos were produced to showcase the region’s atmosphere, flavors, and character, primarily on social media platforms.
The Balaton Shipping Company (BAHART) is also involved in the campaign. CEO Gábor Veigl noted in the press release that boating on Lake Balaton is much more than just transportation: it creates experiences, connections, and access between the lake’s various regions.
During the spring season, BAHART aims to contribute to a unified guest experience connecting the entire Lake Balaton region by also improving access to Badacsony.
Photo: MTI/Vasvári Tamás
Photo: Hungary Today
The press release quoted Péter Princzinger, managing director of VisitBalaton365, who said their goal is to link Lake Balaton not to a single season, but to experiences. They are considering experience-based projects implemented in collaboration with service providers. The organization is working to make Lake Balaton an attractive destination year-round. The VisitBadacsony campaign is a tangible example of this approach.
Cyclists on the Horizont Cycle Route in Badacsonytomaj. Photo: MTI/Katona Tibor
They pointed out that VisitBalaton365 is adopting an integrated campaign system this year: campaigns that build on one another throughout the year will showcase the different facets of Lake Balaton. The communication is based on an experience-driven approach that builds on specific programs, service providers, and easily plannable offers, and places a strong emphasis on digital presence and short video content.
Fact
Badacsony is one of the most emblematic volcanic formations in the Balaton Uplands. The hill offers unparalleled views of Lake Balaton. Thanks to its unique basalt-rich soil, the region’s centuries-old vineyards produce some of Hungary’s most renowned white wines. The area is famous for high-quality wineries, and its charming, peaceful, rural setting.The area hosts a variety of cultural programs, the highlight of which is the region’s most significant wine festival: the Badacsony Wine Weeks, usually held in late July and early August in Badacsonytomaj. In addition to the offerings from local winemakers, gastronomy plays a central role at the event, and visitors can enjoy a variety of cultural activities and concerts.
Via MTI, Featured image: Hungary Today
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