Lidl Hungary is starting the new year with price cuts, permanently reducing the price of milk and dairy products from nearly 50 Hungarian suppliers from January 2, the German retail chain announced.
As part of the company’s strategic price reduction program, it is passing on the price advantage resulting from lower purchase prices to its customers, including Hungarian milk and dairy products. The chain’s goal is to contribute to strengthening the market position of Hungarian products and further reducing inflation.
Every week, Lidl will offer permanently lower prices on different product categories, with discounts starting on January 2, when around 50 Hungarian milk and dairy products will be available at even more favorable prices: by an average of 6.5 percent, but some products will be available at prices up to 25 percent lower.
For example, 175-gram, 12-percent Pilos sour cream will be available at a discount of nearly 10 percent, and 800-gram, 20-percent Pilos sour cream will be available at a discount of 13 percent. The 200-gram Pilos lactose-free sliced Trappist cheese will be 10 percent cheaper, while the 1-liter Pilos UHT milk with 1.5 percent fat content will be 7 percent cheaper, and the price of the 500-gram Pilos cow’s milk curd with 10 percent fat content will also be reduced by 6 percent.
“The key to our strategy lies in our Hungarian suppliers. By working closely with them, we can ensure the volume that allows us to keep prices as low as possible. When our customers put Hungarian milk or cheese in their shopping carts at a lower price, they not only save on their own household expenses, but also indirectly support the stability of Hungarian milk producers,” said Zoltán Nepp, Lidl’s purchasing director.
He added that with their help, Hungarian farmers exported milk and dairy products worth nearly 14.4 billion forints (around 37 million euros) in the 2024 financial year.
Lidl has recently supported shoppers with price reductions in several product categories. Last year, for example, the prices of tomatoes, orange juice, cheese, chocolate, and butter were reduced. As a result, many basic and popular foods have become permanently cheaper.
Via Világgazdaság; Featured photo: Pexels
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