The BMW Group’s performance expanded globally last year amid challenges in the automotive industry, with strong sales in Europe, supported by outstanding sales in Hungary, the managing director of BMW Group Hungary said at a press conference in Budapest on Thursday.
Zoltán Gombos described 2025 as a decisive success, saying that the results show that the German car manufacturer is leading the way in difficult market conditions by being at the forefront of electric technology development, while remaining committed to technology neutrality. The year 2025 was a milestone for the brand, as it is now able to offer electric alternatives in every car segment.
The BMW Group sold 2,463,715 vehicles globally in 2025, an increase of 0.5 percent. In Europe, sales reached 1,016,360 units, with growth in this market at 7.3 percent.
The BMW Group Hungary sold 7,732 new vehicles, representing growth of 23.2 percent. This result exceeds both the 6.4 percent growth of the overall new car market and the 4.9 percent growth of the premium segment. The ratio of private and corporate buyers in BMW’s sales in Hungary is 40-60 percent, which the managing director considers a healthy ratio.
Photo: Pexels
In Hungary, 15 percent of the 129,440 passenger cars sold in 2025 belonged to the premium segment.
The group’s other brand, MINI, also performed well, with sales of 680 vehicles reaching a new high, representing a 38 percent increase.
A total of 1,270 BMW and MINI battery electric vehicles (BEVs) were sold in Hungary in 2025, representing a 59 percent increase over the previous year. Combined sales of pure electric and plug-in hybrid BMW and MINI models reached 2,328 units, an increase of more than 33 percent compared to 2024. BMW ranks third among brands in the all-electric new car market, with the iX1 being the most popular BEV model in Hungary, accounting for 38.8 percent of the brand’s BEV sales last year.
The press conference also reported on the performance of BMW’s motorcycle division in Hungary, which also had a stable year, increasing its 2024 sales by 3.8 percent to 771 units. In the over 500 cc category, growth was 5 percent with 676 motorcycles sold.
The BMW Group’s Debrecen plant on its official opening day, September 26, 2025. Photo: MTI/Czeglédi Zsolt
The managing director expects BMW to show stable growth in 2026 despite market uncertainties. He said that the premium segment of the Hungarian new car market still lags behind that of neighboring countries, and he sees growth potential in this area. He has high hopes for this year’s new models, especially the iX3 model manufactured in Debrecen (eastern Hungary), which will go on sale in Europe in March.
Via MTI; Featured photo: MTI/Czeglédi Zsolt
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