Tourism Ties Strengthen with Key Chinese Market

0 See ak October 10, 2025

Ningbo, China

Gábor Kelemen, international market expert at Visit Hungary, recently completed an official visit to Ningbo, China, where he held talks aimed at expanding tourism and economic cooperation between the two countries.

The goal of the visit was to deepen Hungary’s connection with China’s rapidly growing markets and position the country as an attractive destination for travelers from Ningbo. As Visit Hungary reports, the partnership promises mutual benefits: Hungary gains access to a new segment of travelers, potentially increasing inbound tourism and revenue, while Ningbo residents are offered new travel opportunities and a gateway to the Central European region.

Ningbo is emerging as a significant player on the international cultural and tourism map, supported by forward-looking policies and a rich cultural heritage.

Hungary and Ningbo have seen a marked strengthening of ties in recent years. As part of the China–CEE Expo, Hungary regularly showcases its innovation and trade potential, while the Hungarian National Promotion Center in Zhejiang Province has been promoting economic, cultural, and tourism cooperation. Direct flights between Ningbo and Budapest, along with high-level diplomatic visits, have further elevated the relationship and opened new horizons for collaboration.

CEEC Ningbo. Photo: CGTN

In 2024, more than 217,000 Chinese visitors traveled to Hungary, accounting for 538,000 guest nights.
The average length of stay ranges from 1.8 to 2.8 nights, with most travelers opting for hotel accommodations.
The typical Chinese tourist is between 35 and 38 years old, with young adults and middle-aged visitors forming the most active demographic.
Budapest remains the primary destination—especially attractions such as the Castle District, Parliament, and the Danube riverbank—though thermal baths, cultural programs, and rural destinations are also gaining popularity.
Budapest is directly connected by air to seven major Chinese cities, ensuring strong accessibility.
Hungary also appeals to Chinese travelers with premium and unique experiences, gastronomy, shopping opportunities, and the availability of digital payment methods like WeChat Pay.